George is responsible for envisioning and leading the firm’s strategic execution. He brings 18 years of experience, founding Headwall in 2019 after successfully launching and growing an energy-related environmental services company, Petro Waste, and selling it to Waste Management (NYSE: WM), netting 4x on invested capital to the investors within six years. Before that, he profitably led investments in San Antonio shopping centers as CEO of Fortress Holdings, LLC, between 2006 and 2020, achieving investor returns from 2.2 times to 4.2 times the initial investment. George also serves as co-owner and silent partner of a retail children’s boutique, which has achieved a 17.46% CAGR in revenue since inception as the business shifted from a strictly “bricks & mortar” model to an omnichannel retail model.

A leader in the San Antonio community, George is active in numerous organizations and initiatives benefiting business, education, and the arts. He is a member of the Board of the San Antonio Chapter of the Young Presidents’ Organization (YPO). He and his wife, Christen, are involved in many of the city’s cultural and educational institutions and keep busy raising their four children. George graduated from The University of Texas at Austin McCombs School of Business with a degree in finance.